Sell in Mexico with Amazon

Welcome

Whether you're expanding internationally for the first time or adding another country to your portfolio, this site provides you with basic information about the amazon.com.mx marketplace and tips to help you prepare to sell in Mexico with Amazon.

You can go at a pace that suits you best, but we highly encourage you to start early and seek out the expert assistance from the logistics provider of your choice.

Already sell on Amazon?

New to selling on Amazon?

Taxes & Regulations

Now that you have decided to expand your business by selling on Amazon in Mexico, it's time to explore how taxes and regulations might affect your business before you begin selling. This section provides an overview of the taxes and regulations you should be aware of. We recommend that you consult your tax and regulatory advisors before getting started. (sign-in required)

Get Started

Once you have an understanding of the taxes and regulations required to sell on Amazon in Mexico, you're just a few clicks away from beginning to sell in a new marketplace. In the following section we'll review the process for how to begin selling.
  • With your North America Unified Account your Pro Seller account is automatically enabled to sell across all three North American marketplaces (amazon.com, amazon.ca, and amazon.com.mx).

    You pay only the subscription fee for the marketplace you registered on. However, for all per-item sales, you will pay the fees applicable to the marketplace in which the item was sold.

     

     

  • You can switch between marketplaces using the marketplace switcher in Seller Central. This allows you to list products and manage orders in each marketplace in a single user interface.

    Tip: At the bottom of each Seller Central page, you'll find a language switcher to help you navigate through Seller Central in your preferred language.

     

  • In order to begin selling, you'll need to create listings in each marketplace.

    Product listing requirements may be different depending on the marketplace, so be sure to refer to the guidelines in each marketplace’s Help pages.

    Tip: Make sure your listings are translated to make it easier for customers to find your products in their native language.

     

  • Find a Solution Provider to help you expand your business in Mexico. Learn more.

Ship & Fulfill

Getting your products to customers promptly is an important part of creating a great customer experience. The same is true whether you're selling domestically or internationally. In this section, we cover the technical considerations of fulfilling orders on your own and using Fulfillment by Amazon, so you can plan a fulfillment strategy that is best for your business.

Fulfilling on your own

When customers outside your country purchase your products on Amazon, one way to fulfill these orders is to ship them yourself internationally. There are several things to consider when shipping internationally direct to your customers.

If your inventory is located in a different country than the marketplace where your customers placed their order, you need to ship the product internationally to your customer. Here is an overview of the process:

  1. The seller chooses a carrier that can ship internationally.
     
  2. The seller ships the product and is the exporter of record.
    Important: To ensure a good customer experience and manage your customer reviews and seller performance ratings, it is important that you do not expose customers to delays due to customs or unexpected charges associated with additional duties and taxes on their products. It is important that the seller take care of such matters when shipping the product.
     
  3. The carrier acts as the broker by default, according to the terms and conditions on the freight bill. The carrier will collect duties from the buyer upon delivery of the goods.

It is also important to manage customer expectations. You should provide customers with accurate information about the country from which you are shipping your product. Specifically, you need to accurately state the 'shipping from' country in your seller profile and manage customer expectations by stating the actual shipping times from your country. You will be responsible to meet the shipping expectations for all orders you receive.

Consider using Buy Shipping Services to buy shipping labels to Mexico. Learn more (sign-in required).

International shipping charges vary depending on several factors, including:

  • Package dimensions and weight
     
  • Delivery time
     
  • Source (where you are shipping from) and destination (where you are shipping to). Costs can be considerably higher for international destinations.

In addition to the above charges, you should be aware of customs duties and taxes that will need to be paid. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfillment center with customs duty charges due will be returned to sender.

Fulfilling an order internationally will take more time than doing so domestically. Shipping times are reflected in the offer detail and may make your offer less competitive relative to domestic counterparts.

Fulfillment by Amazon (FBA)

An alternative way to fulfill your orders on amazon.com.mx is to use Fulfillment by Amazon (FBA) in Mexico. Using FBA will require importing your products to Mexico for storage in a local Amazon fulfillment center.

Advantages for international sellers
As an international seller, you can use FBA to level the playing field, allowing you to provide the same fulfillment benefits to your customers as do other local competitors. When using FBA you can:

  • Decrease the shipment time to your customers making your offers more competitive, thereby growing your international sales.
     
  • Provide returns and local language customer support through Amazon, so you can delight your customers and build on your customer ratings.

The following section covers what you need to know in order to plan for the import process.

If your inventory is located in a different country than the fulfillment center, you need to export your products from the source country and import them into the destination country (Mexico). You will act as the exporter of record in the source country and the importer of record in the destination country, and must comply with all laws and regulations of the source and destination countries. You may be subject to import taxes, customs duties, and fees levied by the destination country. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfillment center with customs duty charges due will be returned to sender. Here is an overview of the process:

  1. Create listings in Seller Central.
     
  2. Prepare a commercial invoice indicating that you are the importer of record.
     
  3. Choose a customs broker (this service may be offered by your carrier).
     
  4. Ship the products from the factory or warehouse to the port.
     
  5. Clear the products through customs for export.
     
  6. Load products onto a carrier for transport to the destination port.
     
  7. Ship products to the destination port and offload them.
     
  8. Clear the products through customs for import.
     
  9. Load products onto carrier for transport to fulfillment center.

For more details on rules and regulations for inbounding inventory to an Amazon fulfillment center, including requirements for floor-loaded LTL/FTL shipments, please visit the following Amazon help page.

Importing and exporting inventory

When you expand your business to an Amazon marketplace outside your home country and fulfill with Fulfillment by Amazon (FBA) or a third-party fulfillment provider, you'll need to understand your obligations in the import/export process. Although you may want to handle some or all of these import/export steps yourself, it can be easier to hire a logistics provider such as a customs broker or a freight forwarder to handle the process for you. These providers may have the expertise and the time to make sure your inventory moves from one place to another in a timely and secure manner.

 

 

Tip: If you use FBA in a marketplace outside your home country and you wish to use the services of a logistics provider, the best practice is to contact one as soon as you sign up for FBA. The process for completing the necessary paperwork can take some time, and you do not want the process to delay getting your products into customers' hands.

 

 

If you engage the services of a customs broker or a freight forwarder to help you move inventory from one country to another, you must engage them directly. You must also directly make the arrangements for establishing the importer or exporter of record. Amazon cannot act in that capacity or make these arrangements for you.

Before you engage a customs broker or freight forwarder to help you move your inventory from one country to a fulfillment center in another country, you will need to decide who will take on certain responsibilities:

  • Exporter of record (EOR): Generally, the shipper is the exporter of record. Amazon will not act as the exporter of record. You may be able to contract with your customs broker or freight forwarder to act as the EOR.
  • Importer of record (IOR): The importer of record is responsible for ensuring that the shipment is successfully imported into the destination country. Responsibilities include filing legally required documents and paying assessed import duties and taxes. It is important to note that Amazon, including the fulfillment centers, will not serve as the importer of record for any shipment of FBA inventory. Any FBA inventory shipment attempting to make entry with Amazon as the IOR will be refused and returned at the shipper's expense—no exceptions.

Nonresident Importers

In some countries, a nonresident (foreign) IOR can arrange entry of goods. To become a nonresident IOR, please contact your customs broker or carrier for details.

Important Note: It is your responsibility to comply with all import and export laws and to ensure the imported goods comply with applicable laws and regulations. You may not import prohibited or restricted items without all required permits and authorizations. For example, the import of certain agricultural, food products, alcohol, plants and seeds, fish and wildlife products, or medication into the United States may be prohibited or restricted.

A customs broker or freight forwarder may require you to complete the following forms:

  • Power of Attorney: When you sign a Power of Attorney, the customs broker or freight forwarder is authorized to act as your agent to get your inventory moved through the customs process.
     
  • Importer of Record registration: Register as an IOR with customs authorities in the country where you are importing inventory. Amazon, including our fulfillment centers, will not serve as an IOR for any shipment of FBA inventory. This applies to shipments of any size or value, regardless of origin and product. Any FBA shipment attempting to make entry with Amazon as the IOR will be refused and returned at the shipper's expense—no exceptions.
     
  • Terms and conditions: The customs broker should spell out terms for you to help you understand who is responsible for the goods at every step of the shipment process.
     
  • Duties, taxes, and shipping costs: Amazon will not be responsible for or collect any duties, taxes, or shipping costs associated with FBA inventory. All shipments are required to use Delivered Duty Paid (DDP) shipping terms. Any shipment arriving at an Amazon fulfillment center with collect charges, including any duties, taxes, or shipping costs, will be refused without further concession.
     
  • Deliver-to party: An Amazon fulfillment center may be listed as the deliver-to party on your shipping documentation. Here are some examples of how this should appear on the shipping documentation:

 

 

Example 1

Example 2

Amazon.com.kydc
[Seller legal name] c/o FBA
1850 Mercer Drive
Lexington, KY 40511 USA

Amazon.com.dedc
[Seller legal name] c/o FBA
500 McCarthy
Lewisberry, PA 17339 USA

 

Please ensure your contact information is included on the shipping documentation in case there are questions regarding your shipment.

Although Amazon will not serve as Importer of Record, it may be listed as ultimate consignee on your shipping documentation—but only if "in care of" is listed before the name of the Amazon entity.

If you list Amazon as the ultimate consignee, your customs broker must contact Amazon at sellerimports@amazon.com in advance of shipping any inventory to obtain the EIN or Tax ID # required for customs clearance.

When your goods are ready for shipment from the manufacturer or distributor, the shipper prepares the commercial invoice. It’s critical that the commercial invoice be accurate to avoid delays clearing customs. The following information should be included on the commercial invoice:

  • The date of the invoice
     
  • The names of the buyer and seller, including addresses (Amazon should not be shown as the buyer or the seller on the commercial invoice).
     
  • The name and complete address of the seller or manufacturer
     
  • The shipper’s contact name, company name, address, and tax ID number
     
  • The ship-to address. Here, enter "In care of," and then the name and address of the Amazon fulfillment center where you are shipping the goods.
     
  • Importer of record. This field must contain the shipper's name, if it is the same as the owner of the goods. Do not leave this information blank; this will result in the shipment being refused and returned.
     
  • Mode of shipment
     
  • Detailed description of the goods being invoiced. Include the following:
     
    • Customs Harmonized Codes, if known
       
    • Number of units
       
    • Unit values
       
    • Total value of each product. For samples or products with no commercial value, a nominal or fair-market value must be stated for customs purposes.
       
  • The type of currency of the transaction
  • The terms of the sale. Note that correct terms must be Delivered Duty Paid (DDP). The shipper or FBA seller should pay all applicable duty and taxes and be responsible for clearing customs before delivery to the Amazon fulfillment center. You are not authorized to import goods in the name of Amazon or to show Amazon as the declarant, or importer of record on the customs entry documentation.
     
  • Shipment tracking number. For shipments to Amazon fulfillment centers, include the Amazon FBA Shipment ID that you receive when you create the shipment in your Amazon seller account. The shipment tracking number can also be an air waybill number if you are sending the package via a carrier service such as FedEx or UPS.
     
  • Any certifications
     
  • Name of the carrier transporting the goods
     
  • Freight payment terms
     
  • Reason for export

Amazon fulfillment centers have requirements for the shipments they receive, including the size of the pallets and the type of truck that can deliver to the fulfillment center. The How to Ship Inventory to Amazon guidelines provide information needed for preparing your shipment to an Amazon fulfillment center. Paying attention to these requirements and best practices will help avoid delays in getting your inventory to the fulfillment center and into your customers' hands.

Note: Pallet differences exist between the United States, the United Kingdom, and European marketplaces.

Arrange to have your shipments palletized before they arrive at the fulfillment center whenever possible. Amazon's fulfillment centers will accept floor-loaded shipments but only if you request it in advance when you set up your shipment to the fulfillment center. Additional charges may apply if the floor-loaded shipment requires extensive handling.

Make sure that your shipments comply with Amazon's policies regarding inbound shipments. If Amazon refuses to accept your shipments, you are responsible for removing the shipment from the fulfillment center. For shipments that are less than a half pallet of loose cartons, each of which weighing less than 15 kilograms, you may find it better to ship your products through a courier service. The carrier you use may depend on the destination country because carrier services vary. If you do choose to ship your inventory to a fulfillment center via a carrier service, you should check with the carrier to verify that it can clear your goods through customs based on the commercial invoice you provide. If the carrier cannot clear your goods based on the commercial invoice, then you may need to contact a customs broker.

Logistics companies/customs brokers
There are many online resources that can help sellers determine rates and that can make shipping easier. The following are links to some companies some sellers have found useful. Visit their websites directly to calculate the approximate shipping charges you can expect when fulfilling orders for the Amazon marketplaces you would like to list in:

DHL: www.dhl.com
Expeditors International: www.expeditors.com
FedEx: www.fedex.com
Samuel Shapiro: www.shapiro.com
UPS: www.ups.com

We suggest you contact your freight forwarder or courier in advance of shipping any inventory to understand its fees and requirements.

Amazon is unable to return inventory stored in Amazon's fulfillment centers to an address outside of the original import country. Further, FBA does not support pick-up options for sellers at Amazon fulfillment centers. If you wish to have FBA inventory returned to you, you must supply a return address in the country of import in the Create Removal Order form (sign-in required).

Customer support and returns

Amazon has set high standards for itself and sellers when it comes to customer focus. A great shopping experience for customers includes finding and ordering products with ease, getting fast, free shipping, and providing excellent customer support on orders and returns.

In this section we will cover customer support and customer returns. As presented in previous sections, you have two options to fulfill your international orders: you can do it on your own or you can use Fulfillment by Amazon (FBA). Your fulfillment method will determine how you provide customer support and handle returns. Let's look at how you can provide excellent customer support based on the fulfillment options you use.

Customer support

When you sell in an Amazon marketplace, you are required to provide customer support in the local language of the marketplace. For instance, if you are selling on Amazon.jp or Amazon.es, you’re required to provide customer support in Japanese or Spanish, respectively. You can choose to do it on your own or you can have Amazon do it when you join FBA.

Local language customer support
When you choose to fulfill customer orders yourself, it’s not just the picking, packing, and shipping to customers that you’ll need to handle; Amazon also requires that you handle customer support. This can be challenging if you are selling in an Amazon marketplace where you don’t know the language.

You may be tempted to use automated computer translators to respond to email inquiries from international customers. However, a risk to this approach is that machine translation may lead to less-than-optimal translations, which in turn could lead to a poor customer experience, ultimately affecting your seller performance ratings. A better option, if you do not have in-house customer service capabilities in the local language, is to use third-party service providers to handle your customer support.

Timely responses
Customers expect prompt, helpful service when they have questions or concerns about your products. To maintain a healthy seller scorecard, you should have customer service specialists who understand your products, that know where the customer's product is and when it will be delivered, and who will be able to respond quickly (within 24 hours) to customer e-mail contacts in the local language. This may be challenging when selling in marketplaces that are in different time zones from your place of business, as the time differences will shorten the timeframe in which you can respond to customers during your regular business hours.

There are many online resources that can help sellers with customer support. Here are a few links other sellers have found useful organized by region.

When you use FBA, Amazon will provide 24-hour customer support on your behalf in the local language of the relevant marketplace. For many sellers, this feature of FBA is critical to selling in international marketplaces successfully. With local language customer support already included in FBA, you can provide your customers with Amazon’s world-class customer service, and you can focus on growing and managing your business.

Customer returns

When you use FBA, Amazon will provide 24-hour customer support on your behalf in the local language of the relevant marketplace. For many sellers, this feature of FBA is critical to selling in international marketplaces successfully. With local language customer support already included in FBA, you can provide your customers with Amazon’s world-class customer service, and you can focus on growing and managing your business.

When listing in an international marketplace and fulfilling items on your own, you must either provide customers with a local return address within the country of their Amazon marketplace website or offer them free shipment for returns. This is a requirement to sell on Amazon's marketplaces.

As you consider how your customers will return items that they purchase from you, please keep the following options in mind:

  • Using Fulfillment by Amazon: When you choose FBA, Amazon will handle local returns on your behalf for FBA orders in that marketplace, so you don't have to worry about providing a local return address.
     
  • Implementing restocking fees and offering partial refunds: In certain situations, it might be appropriate to charge the customer a restocking fee or offer a partial refund on the product being returned. Restocking fees or partial refunds must comply with Amazon's policies on returns, including the Returns and Restocking Fees policies.
     
  • Engaging a third-party International Returns Provider: We have created a list of returns providers that can accept returns in your customers' countries. Depending on your sales volume and unit price, international returns providers may offer solutions that reduce the costs you incur when customers in other counties return your products. For example, some providers will consolidate returns and ship them back to you or ship them to another customer. You can find our international returns provider list by choosing Additional services in the menu to the left.

When you choose FBA, Amazon will handle local returns on your behalf, so you don’t have to worry about providing a local return address or changing your pricing to incorporate international returns shipping.